Ava Max, JVKE, Chelsea Cutler and Lauren Daigle are among the artists confirmed for that. ![]() Spotify is also going to be hosting some “digital live audio experiences” called Wrapped Listening Parties where artists will be chatting to fans, streaming music and selling merch. Spotify is also putting its ‘Blend’ feature to use, with groups of friends and family members able to create automated blend playlists of their top songs of the year.īeyond Spotify, there will be a ‘WonderWrapped’ section of Spotify’s Roblox island riffing off the promo, although it won’t launch until tomorrow (30 November). There will be a Wrapped feed of playlists, merch and concerts from those top artists within Spotify’s service, and the company’s AI DJ feature will be focusing on Wrapped this week too. People will also see video thank-you messages from their top artists if they’ve recorded them – Spotify says more than 40,000 have this year. They’ll also be assigned a ‘Sound Town’ showing which city in the world best matches their listening habits. They’ll also be assigned one of 12 “listening characters” that encapsulate their tastes, including Shapeshifters (who move quickly from one artist to the next) and Alchemists (who create a lot more playlists of their own than other listeners). Spotify users logging on today will be presented with their personalised Wrapped 2023 data, including their top five genres and artists. Meanwhile, ‘The Rogan Experience’ was Spotify’s top podcast of 2023, so we’ll diplomatically move on quickly. Reggaeton and K-Pop both broke down the barriers for non-Anglo artists singing in their own languages to find global audiences – driven also by streaming – and Música Mexicana is just one example of a genre that is benefiting in their wake. That was shown in Apple Music’s year-end Replay stats yesterday too. The other trend we’d pull out from Spotify’s charts is Peso Pluma, representing the wider Música Mexicana genre that has surged to prominence on streaming services this year. The track ‘Die For You’ had a lot to do with that: a TikTok spike in 2022 sent it back into radio and streaming playlists and the charts, buoyed further in 2023 by a new remix featuring Ariana Grande – and then a ‘deluxe’ re-release for the original album. ‘Starboy’ came out in November 2016, but is now the fourth most-streamed album on Spotify in 2023. In fact, the latter was Spotify’s most-streamed album of 2022, and now of 2023 too. ‘As It Was’ came out in April 2022 for example. The key trend illustrated here is longevity: the ever-longer life cycle of the biggest streaming hits. Taylor Swift’s ‘Midnights’, SZA’s ‘SOS’, The Weeknd’s ‘Starboy’ and Karol G’s ‘Mañana Será Bonito’ made up the top five. The top album was Bad Bunny’s ‘Un Verano Sin Ti’ by Bad Bunny, with more than 4.5bn streams on Spotify this year. Latto)’ and Eslabon Armado and Peso Pluma’s ‘Ella Baila Sola’. That was ‘Flowers’ by Miley Cyrus with more than 1.6bn streams, ahead of SZA’s ‘Kill Bill’, Harry Styles’ ‘As It Was’, Jung Kook’s ‘Seven (feat. None of these artists had the top track on Spotify in 2023 though. More than 26.1bn streams on Spotify made her its top artist this year, ahead of Bad Bunny, The Weeknd, Drake and Peso Pluma. Having been named as Apple Music’s most-streamed artist of 2023, Taylor Swift has done the double. Let’s get into all those details… Spotify Wrapped 2023: The Stats Second, the Wrapped experience for listeners: how Spotify is presenting their 2023 data back to them and encouraging them to explore the music – both within its own app and beyond.įinally, there’s what Wrapped means for musicians, in terms of the data they’re getting on their annual streams, and the tools they can use to shout about it on social media, as well as drum up merch and ticket sales. stats on the most-streamed artists, songs and albums on Spotify (plus podcasts) in 2023. The music service is hoping to make a bigger splash than ever with its annual year-end promotion.Īs in past years, there are three main elements to report on. When will Spotify Wrapped 2023 come out? It has launched this afternoon.
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